About Us.

Welcome to Negchaar – where tradition meets elegance.

At Negchaar, we believe every dupatta tells a story. Rooted in the richness of Indian heritage, our brand celebrates the timeless grace of this iconic accessory. Each piece is handpicked or crafted to add a touch of elegance, color, and character to your wardrobe — whether you're dressing for a festive occasion or simply elevating your everyday style.

What started as a passion for beautiful fabrics has now grown into a label loved for its variety, quality, and attention to detail. From intricate embroideries to modern prints, our collection is curated with care and a deep love for textile artistry.

We’re proud to be a homegrown Indian brand, bringing the charm of traditional wear to modern wardrobes — one dupatta at a time.

Negchaar is more than a brand — it’s a whisper of tradition, a drape of dreams.

In every thread, there’s a story.
In every fold, a memory.
And in every dupatta, a world waiting to unfold.

We don’t just sell dupattas.
We offer pieces of poetry — woven, printed, embroidered — each one a keepsake of elegance.

Wrap yourself in our stories. Wear them like the wind.

Thank you for choosing Negchaar.
Your trust inspires us to keep weaving beauty into every fold.